Seneca Falls Resolutions 1848 Womens Rights Demands

At the 1848 Seneca Falls Womens Rights Convention, the body considered both a Declaration of Sentiments, modeled on the 1776 Declaration of Independence, and a series of resolutions. On the first day of the convention, July 19, only women were invited; the men who attended were asked to observe and not participate. The women decided to accept the votes of men for both the Declaration and Resolutions, so final adoption was part of the business of the second day of the convention. All of the resolutions were adopted, with few changes from the originals written by Elizabeth Cady Stanton and Lucretia Mott before the convention. In the History of Womans Suffrage, vol. 1, Elizabeth Cady Stanton reports that the resolutions were all adopted unanimously, except the resolution on women voting, which was more contentious. On the first day, Elizabeth Cady Stanton spoke strongly for including the right to vote among the rights called for. Frederick Douglass spoke on the second day of the convention in support of womens suffrage, and that is often credited with swinging the final vote to endorse that resolution. One final resolution was introduced by Lucretia Mott on the evening of the second day, and it was adopted: Resolved, That the speedy success of our cause depends upon the zealous and untiring efforts of both men and women, for the overthrow of the monopoly of the pulpit, and for the securing to woman an equal participation with men in the various trades, professions and commerce. Note: the numbers are not in the original, but are included here to make discussion of the document easier. Resolutions Whereas, the great precept of nature is conceded to be, that man shall pursue his own true and substantial happiness, Blackstone, in his Commentaries, remarks, that this law of Nature being coeval with mankind, and dictated by God himself, is of course superior in obligation to any other. It is binding over all the globe, in all countries, and at all times; no human laws are of any validity if contrary to this, and such of them as are valid, derive all their force, and all their validity, and all their authority, mediately and immediately, from this original; Therefore, Resolved, That such laws as conflict, in any way, with the true and substantial happiness of woman, are contrary to the great precept of nature, and of no validity; for this is superior in obligation to any other. Resolved, That all laws which prevent woman from occupying such a station in society as her conscience shall dictate, or which place her in a position inferior to that of man, are contrary to the great precept of nature, and therefore of no force or authority. Resolved, That woman is mans equal -- was intended to be so by the Creator, and the highest good of the race demands that she should be recognized as such. Resolved, That the women of this country ought to be enlightened in regard to the laws under which they live, that they may no longer publish their degradation, by declaring themselves satisfied with their present position, nor their ignorance, by asserting that they have all the rights they want. Resolved, That inasmuch as man, while claiming for himself intellec tual superiority, does accord to woman moral superiority, it is pre-eminently his duty to encourage her to speak, and teach, as she has an opportunity, in all religious assemblies. Resolved, That the same amount of virtue, delicacy, and refinement of behavior, that is required of woman in the social state, should also be required of man, and the same transgressions should be visited with equal severity on both man and woman. Resolved, That the objection of indelicacy and impropriety, which is so often brought against woman when she addresses a public audience, comes with a very ill grace from those who encourage, by their attendance, her appearance on the stage, in the concert, or in the feats of the circus. Resolved, That woman has too long rested satisfied in the circumscribed limits which corrupt customs and a perverted application of the Scriptures have marked out for her, and that it is time she should move in the enlarged sphere which her great Creator has assigned her. Resolv ed, That it is the duty of the women of this country to secure to themselves their sacred right to the elective franchise. Resolved, That the equality of human rights results necessarily from the fact of the identity of the race in capabilities and responsibilities. Resolved, therefore, That, being invested by the Creator with the same capabilities, and the same consciousness of responsibility for their exercise, it is demonstrably the right and duty of woman, equally with man, to promote every righteous cause, by every righteous means; and especially in regard to the great subjects of morals and religion, it is self-evidently her right to participate with her brother in teaching them, both in private and in public, by writing and by speaking, by any instrumentalities proper to be used, and in any assemblies proper to be held; and this being a self-evident truth, growing out of the divinely implanted principles of human nature, any custom or authority adverse to it, whether modern o r wearing the hoary sanction of antiquity, is to be regarded as self-evident falsehood, and at war with the interests of mankind. Some notes on the words chosen: Resolutions 1 and 2 are adapted from Blackstones Commentaries, with some text taken verbatum. Specifically: Of the Nature of Laws in General, William Blackstone, Commentaries on the Laws of England in Four Books (New York, 1841), 1:27-28.2) (See also: Blackstone Commentaries) The text of resolution 8 also appears in a resolution written by Angelina Grime, and introduced at the female antislavery convention of 1837. More: Seneca Falls Womens Rights Convention | Declaration of Sentiments | Seneca Falls Resolutions | Elizabeth Cady Stanton Speech We Now Demand Our Right to Vote | 1848: Context of the First Womans Rights Convention

Psychological Analysis Of Charles Schmid And Arnold Friend

Linda Nguyen WRT 102 Judith Watry Research Paper 29 November 2016 The Psychological Analysis of Charles Schmid and Arnold Friend While doing some research on psychological criticism, I found that Arnold Friend in Where Are You Going, Where Have You Been by Joyce Carol Oates and notorious murderer Charles Schmid of The Pied Piper of Tucson by Don Moser have characteristics of being a psychopath, motive for killing, similar comparisons of innocence taken by an evil mind, and how Oates wrote her story based upon Schmid’s personality. Psychological criticism as explained in Retellings by M.B. Clarke and A.G. Clarke states â€Å"psychological criticism looks at internal influences on an author’s creation and our reception of it†¦whether the words and images can be read symbolically† (Clarke A-46). Throughout the paper, I will be addressing the psychological criticism of the schools of literary criticism from Retellings. I will be introducing a fictional character and a non-fictional character, a long with their characteristics, comparisons between Oates character with Moser’s, and i deology based upon the non-fictional character. Characteristics of Friend and Schmid In Oates story, Arnold Friend, a deviant individual who hung around the drive in diners amongst the teenagers â€Å"†¦in a convertible jalopy painted gold†(Oates 187) had a big ego, and looks like: He wasn’t tall, only an inch or so taller than she would be if she came down to him†¦the way he dressed†¦tight faded jeans stuffedShow MoreRelatedEssay about Oates Where Are You Going, Where Have You Been1290 Words   |  6 Pagesconvertible. While alone at home one Sunday afternoon, this same creepy boy driving the gold convertible, along with a friend, pulls up in front of her house. She recognizes the boy from the diner and he introduces himself as Arnold Friend. Initially, the silver-tongued, charismatic stranger intrigues Connie. This intrigue quickly turns to fear as a sense of uneasiness overcomes her. As Arnold insists she go for a ride with him, Connie refuses. He becomes more insistent and sinister and ultimately threatensRead MoreEssay on Transition in Where Are You Going, Where Have You Been3629 Words   |  15 Pagesand the uncertain future.      Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Joyce Carol Oates message of life and transitions is best understood when the reader brings his or her interpretation to meet with the authors intention at a middle ground. This type of literary analysis is known as Reader Response. In Reader-Response, the emphasis is placed on the idea that various readers respond in various ways, and therefore [the] readers as well as authors create meaning (Barnet, et. al. 1997). In this story of life passagesRead MoreStrategic Marketing Management337596 Words   |  1351 PagesStrategic and marketing analysis 2 Marketing auditing and the analysis of capability 2.1 2.2 2.3 2.4 2.5 2.6 2.7 Learning objectives Introduction Reviewing marketing effectiveness The role of SWOT analysis Competitive advantage and the value chain Conducting effective audits Summary 3 Segmental, productivity and ratio analysis 3.1 3.2 3.3 3.4 3.5 3.6 3.7 3.8 3.9 3.10 3.11 3.12 Learning objectives Introduction The clarification of cost categories Marketing cost analysis: aims and methods An illustrationRead MoreContemporary Issues in Management Accounting211377 Words   |  846 Pagesproviding a voice of reason amidst all the consultancy excitement of seemingly new ways of costing the business world. He has played a similar role in the area of accounting standard setting, both taking forward the British tradition of the economic analysis of financial accounting and, of possibly greater significance, providing some very original analyses of the possibilities for meaningful accounting standardization. With an agenda as rich as this, it is all the more praiseworthy that Michael maintained

Consumer Preception Towards Online Shoping Free Essays

Council for Innovative Research www. cirworld. com International Journal of Management Information Technology Volume 1, No 1, May, 2012 CONSUMER’S PERCEPTION TOWARDS ONLINE SHOPPING- THE CASE OF PUNJAB Pawan Singh Rathour ABSTRACT India has more than 100 million internet users out of which one half opt for online purchases and the number is rising sharply every year. We will write a custom essay sample on Consumer Preception Towards Online Shoping or any similar topic only for you Order Now The growth in the number of online shoppers is greater than the growth in Internet users, indicating that more Internet users are becoming comfortable to shop online. The capability of purchasing without leaving your place is of great interest to many consumers. Not only does online shopping offer really good deals, but also brings optimum convenience to the consumers. Moreover, the use of Internet tools for price searching and comparison provides an additional advantage in consumers’ final decision, as they can purchase their desired products in the lowest available price. This paper focuses on the understanding of demographic profiles of adopters and non-adopters of online shopping. For this purpose the data from 400 respondents was collected in the form of questionnaires. The study has been conducted in 3 cities of Punjab, a sample of urban respondents were selected from the Jalandhar, Ludhiana and Amritsar The paper also analyses the various reasons for adoption and non-adoption of online shopping. KEYWORDS: Online Shopping, Consumer Perception, Factor analysis, Adopters and Non-Adopters of online shopping REVIEW OF LITERATURE Bellman et al (1999) investigated various predictors for whether an individual will purchase online. These authors concluded that demographic variables, such as income, education and age, have a modest impact on the decision of whether to buy online, whereas the most important determinant of online shopping was previous behaviour, such as earlier online purchases. Standing (1999) stated that traditionally retail travel agencies have acted as intermediaries between airline companies and wholesale travel companies and the consumer. The Internet and the World Wide Web provide a whole new set of challenges and opportunities for this business sector. The major threat stems from airlines and wholesale travel companies offering their products and services directly to the customer without the assistance of travel agencies. Large online agencies have gained significant attention in the travel industry and provide some evidence of a restructuring of the travel industry sector. Leong (2001) examined the marketing strategies adopted by local hotel establishments in the competitive hospitality industry. It also analyses the adoption and role of information technology in strategic marketing. It was found that most hotels seemed to have embraced the marketing concept, given the existence of extensive marketing plans. Although most hotels appeared to have successfully incorporated information technology into their marketing campaigns, the level of commitment seemed to be insignificant. Following a brief comparison with a similar US study, the paper concludes that there are only minor differences between US and Singapore hotels in terms of their marketing practices. Parasuraman (2002) stated that the motivations for this special issue and propose a conceptual framework pertaining to the issue’s theme. Using this frameworks a backdrop, they then offer an overview of the remaining articles by segmenting them into categories and discussing their relationship to the framework. They conclude by highlighting research avenues for augmenting our understanding of marketing to and serving customers through the Internet. Sigala (2003) stated that despite the exponential growth of e-commerce on the Internet, little is still known on how the new medium is transforming marketing concepts/practices and their effectiveness. This empirical study aims to fill in this gap. This article first analyzes the Internet’s capabilities and features as well as the new virtual market space that Internet advances have fostered. After reviewing models and strategies for Internet marketing, an Internet marketing mix is proposed based on the Internet strategies of hotels in Greece that were investigated. Know and Lee (2003) explored consumers’ concerns about payment security and its relationship to online shopping attitude and actual purchases. They observed a negative relationship between attitude towards online shopping and concerns about online payment security. Consumers with a positive attitude seem to be less concerned about payment security. Bechrer (2004) stated that Internet marketing is a field that is continuing to grow, and the online auction concept may be defining a totally new and unique distribution alternative. Very few studies have examined auction sellers and their INTRODUCTION With nearly half of the Indian population being young and net savvy, there has been an extra ordinary rise in the numbers of online shoppers. The recent growth in the mall culture in the country has in fact made consumers more aware about different options and encouraged them to search and eventually purchase online. India has more than 100 million internet users out of which one half opt for online purchases and the number is rising sharply every year. The growth in the number of online shoppers is greater than the growth in Internet users, indicating that more Internet users are becoming comfortable to shop online. Until recently, the consumers generally visit online to reserve hotel rooms and buy air, rail or movie tickets, books and gadgets and gizmos, but now more and more offline product like clothes – saris, kurtis, T-shirts – shoes, and designer lingerie, consumer durables are being purchased online. At present the market is estimated at Rs. 46000 crore and is growing at 100 percent per year. The two most commonly cited reasons for online shopping have been convenience and price. The capability of purchasing without leaving your place is of great interest to many consumers. Not only does online shopping offer really good deals, but also brings optimum convenience to the consumers. Moreover, the use of Internet tools for price searching and comparison provides an additional advantage in consumers’ final decision, as they can purchase their desired products in the lowest available price . On the contrary, privacy and security have been the great concerns, resulting many people to browse the Internet for informational matters than for buying online. 1|Page www. ijmit. com Council for Innovative Research www. cirworld. om International Journal of Management Information Technology Volume 1, No 1, May, 2012 internet marketing strategies. This research examines the internet auction phenomenon as it relates to the marketing mix of online auction sellers. The data in this study indicate that, whilst there is great diversity among businesses that utilize online auctions, distinct cost leadership and differentiation marketing strategies are both evident. T hese two approaches are further distinguished in terms of the internet usage strategies employed by each group. Ryan (2004) conducted a research on the mosaic of institutional issues associated with gaining credibility for internet marketing standards. Strong claims for a predominantly self-regulatory approach are reviewed in conjunction with other factors that inhibit credibility, namely: competing internet worldviews, weak moral coherency and offline ambiguity about respective institutional roles, especially as regards moral dimensions of notions of regulation and self-regulation. Wang (2006) conducted a research to examine the current use and predict future Web-based marketing activities of U. S. onvention and visitor bureaus. A survey was sent to 600 randomly selected American convention and visitor bureaus with a focus on assessing the applications included in the bureaus’ Web sites, their Web site promotion techniques, and customer relationship management programs in relation to these Web sites. The results indicate that most bureaus’ Internet marketing activities are relat ively limited, focusing on providing travel information to prospective visitors. Bengtsson (2007) stated that adopting the Internet for advanced marketing operations opens up challenging opportunities for firms of all sizes. However, such adoption might destroy investments in present market channels and thus has the characteristics of radical innovation. The results of analysis show that composition of factors on which firms base their decision to adopt advanced Internet-based marketing operations varies significantly with firm size. Chin ting (2010) stated that few school or educational studies have simultaneously explored both internet marketing and organizational commitment, and of those that have, only direct effects were examined. This study clarifies the relationship between school organization’s internet arketing and teachers’ organizational commitment by examining the mediating role of teachers’ job involvement and job satisfaction. RESEARCH OBJECTIVES The study has been conducted to identify the consumer’s perception towards online shopping in Punjab. The specific objectives of the study are: ? ? To identify the demographic profile of adopters and non-adopters of onli ne shopping in Punjab. To identify the various reasons for adoption and non-adoption of online shopping by the consumers of Punjab DATABASE AND METHODOLOGY The research is primarily descriptive in nature. The data was collected in the form of questionnaires. The study has been conducted in 3 cities of Punjab, a sample of urban respondents were selected from the Jalandhar, Ludhiana and Amritsar. The survey was carried out on 450 respondents. However, 31 Questionnaires were found to be incorrect or irrelevant, so a total of 50 questionnaires were deliberately rejected. Hence, the study sample was reduced to 400 respondents. The data was collected personally (and via emails) in the months of January 2012 to March 2012. The questionnaire was pretested in order to identify possible problems in terms of clarity and accuracy. Thus, several changes were made in order to improve the presentation of the items, based on comments and feedback. Apart from demographic-related questions, fivepoint Likert scale was used for all the questions concerning consumers’ expectations and perceptions about the online shopping. Most of the Respondents of the age group 36-45 years (44. 6%) were found to be adopters of online shopping (Table 1). Most of the Males (55. 3%) were the adopters as compared to females, where 53. 7% were non-adopters. The adopters were mostly post graduates (48. 9%) with monthly income in the range of Rs. 0000-Rs. 30000. The respondents those who use internet from 5 to 7 hours a day were found to be adopters of online shopping. The consumer responses ranked the retail websites at Number 1 with Electronics and comparison shopping websites at Number 2 and 3 respectively. Home items were ranked at Number 10 by the Punjab consumers (Table 2) Table 1 : Demographic profile of Adopters and Non Adopt ers Demographics Adopters No. Age: 15-25 26-35 36-45 Above 46 Gender: Female Male 84 104 44. 6% 55. 3% 114 98 53. 7% 46. 2% df=1 chi-square=53. 892 p=0. 000 34 67 84 03 18. 0% 35. 6% 44. % 1. 5% 45 72 91 04 21. 2% 33. 9% 42. 9% 1. 8% df=3 chi-square=48. 241 p=0. 000 % Non Adopters No. % Chi – square 2|Page www. ijmit. com Council for Innovative Research www. cirworld. com Education: Under Graduate Graduate Post Graduate Any Other Monthly Income: Under Rs. 10000 Rs. 10000-Rs. 20000 Rs. 20000-Rs. 30000 More than Rs. 30000 Not Employed Daily usage of the Internet 1 hour and below 1-3 hours 3. 1-5 hours 5. 1-7 hours 7 hours and above 21 38 56 65 08 18 37 78 55 00 31 43 92 20 International Journal of Management Information Technology Volume 1, No 1, May, 2012 6. 4% 22. 8% 48. 9% 10. 6% 56 62 86 08 26. 4% 29. 2% 40. 5% 3. 7% df=3 chi-square=72. 452 p=0. 000 9. 5% 19. 6% 41. 4% 29. 2% 0. 0% 42 51 69 45 05 19. 8% 24. 0% 32. 5% 21. 2% 2. 3% df=4 chi-square=67. 453 p=0. 000 11. 1% 20. 2% 29. 7% 34. 5% 4. 2% 47 53 71 39 02 22. 1% 25. 0% 33. 4% 18. 3% 0. 94% df=4 chi-square=77. 344 p=0. 000 Table 2: Most visited category of websites: Category of Websites Retail Consumer Electronics Comparison Shopping Computer Hardware Apparel Movies Books Flowers/Gifts/Greetings Jewelry/Luxury Goods/Accessories Home items Rank 1 2 3 4 5 6 7 8 9 10 Mean 3. 45 3. 12 2. 98 2. 87 2. 64 2. 55 2. 03 1. 76 1. 46 1. 55 Reasons for adoption or non-adoption of online shopping The factor analysis was applied on the responses provided by respondents. Factor analysis is a good way of identifying latent or underlying factors from an array of seemingly important variables. In a more general way, factor analysis is a set of techniques, which, by analyzing correlations between variables, reduces their number into fewer factors, which explain much of the original data, more economically. (Malhotra,2002). In the present study, the factor analysis was applied in order to identify the various reasons for online shopping by the consumers, the responses obtain were put to factor analysis and the result so obtain were Table 3 : KMO and Bartlett’s test subject to Kaiser- Meyer- Olkin (KMO) measure of sampling adequacy and Bartlett’s Test of Sphericity. The approximate chi-square value is 621. 103 with df 290, which is significant at 0. 000 level. (Table 3). The value of KMO statistics (0. 783) is also large (; 0. 5). Hence, all factors are not considered equally important for Television viewing. From table 4, it is evident that the first four variables represent the 62. 092 % of variance. Therefore, only these four factors with the variance greater than 1. 0 are retained and the other factors are not included in the model. Thus, from eigen values in table 3, we extract only 4 factors from the 13 variables. 3|Page www. ijmit. com Council for Innovative Research www. cirworld. com International Journal of Management Information Technology Volume 1, No 1, May, 2012 Kaiser-Meyer-Olkin Measure of Sampling Adequacy. Bartlett’s Test of Sphericity Approx. Chi-Square Degree of Freedom Significance .783 621. 103 290 . 000 Table 4: Total Variance explained Initial Eigenvalues Component 1 2 3 4 5 6 7 8 9 10 11 12 13 Total 4. 150 3. 144 2. 718 1. 411 0. 892 0. 789 0. 618 0. 601 0. 590 0. 449 0. 332 0. 217 0. 189 % of Variance 27. 823 14. 230 10. 783 9. 256 6. 068 5. 130 5. 003 4. 781 4. 350 4. 263 2. 963 2. 788 2. 562 Cumulative % 27. 823 42. 053 52. 836 62. 092 68. 160 73. 290 78. 293 83. 074 87. 424 91. 687 94. 650 97. 438 100. 00 Extraction Sums of Squared Loadings Total 4. 150 3. 144 2. 718 1. 411 % of Variance 27. 823 14. 230 10. 783 9. 56 Cumulative % 27. 823 42. 053 52. 836 62. 092 Rotation Sums of Squared Loadings Total 3. 921 3. 101 2. 318 1. 290 % of Variance 27. 823 14. 230 10. 783 9. 256 Cumulative % 27. 823 42. 053 52. 836 62. 092 Extraction Method: Principal Component Analysis Factor loadings are simple correlations between the variables and factors. The most commonly used method is the Varimax Table 5:Rotated Component Matri x rotation procedure. This is an orthogonal method of rotation that minimizes the number of variables with high loadings of a factor, thereby enhancing the interpretability of the factors. Orthogonal rotations results in factors that are uncorrelated. Component S. No. Statements 1 2 3 4 1 2 3 4 5 I prefer to purchase online due to heavy discounts available online It is easier to buy online rather than going on to shop at store Shopping online gives you larger options to choose from It is easier to pay online through credit card or direct bank transfer The quality of products purchased online from trusted sites is very good and are available at economical prices Shopping online saves my time and money as I don’t have to go through heavy traffic besides saving fuel 609 . 361 . 212 . 341 . 425 . 380 .427 . 521 . 517 . 489 . 336 .379 . 389 . 412 . 656 . 316 .235 . 260 . 352 . 419 . 296 6 .552 .272 .461 4|Page www. ijmit. com Council for Innovative Research www. cirworld. com 7 8 9 10 11 12 13 International Journal of Management Information Technology Volume 1, No 1, May, 2012 . 402 . 642 . 285 . 403 . 502 . 325 . 580 . 326 . 561 . 223 . 326 . 346 . 436 . 352 . 561 . 452 . 311 . 262 . 663 . 516 . 431 . 613 . 497 . 591 . 570 . 371 . 696 . 280 I am a bit concerned about the security and privacy of my payments online I cannot buy all the products on discount but some selected products only There are some shipping delays in getting the product I do not use the credit card so I cannot often shop online I prefer to purchase online due to easement of online buying procedures I physically need to check the products before purchasing it I can read the reviews also before purchasing online which helps me to select the right product at economical prices Principal Component Analysis under the rotation method (Varimax with Kaiser Normalization), rotation converged in 15 iterations. The following four components (Table 6) may be extracted: Component 1: Factor 1,5,8,13 (Price Consciousness) Component 2:Factor 2,3,6 (Convenience and Variety) Component 3:Factor 4,11 (Easy payment options) Component shopping) 4:Factor 7,9,10,12 (Challenges of online The rotated component matrix suggests presence of the four interrelated factors. Table 6: Naming of Factors Factor No. F1 Name of Dimension Price Consciousness Item No. 1 I prefer to purchase online due to heavy discounts available online Variables Factor loading . 609 5 8 13 F2 Convenience and Variety 2 3 6 F3 Easy payment options 4 11 F4 Challenges of online shopping 7 9 10 12 The quality of products purchased online from trusted sites is very good and are available at economical prices I cannot buy all the products on discount but some selected products only. I can read the reviews also before purchasing online which helps me to select the right product at economical prices It is easier to buy online rather than going on to shop at store Shopping online gives you larger options to choose from Shopping online saves my time and money as I don’t have to go through heavy traffic besides saving fuel It is easier to pay online through credit card or direct bank transfer I prefer to purchase online due to easement of online buying procedures. I am a bit concerned about the security and privacy of my payments online There are some shipping delays in getting the product. I do not use the credit card so I cannot often shop online I physically need to check the products before purchasing it .425 . 642 . 580 . 521 . 517 . 552 . 656 . 663 . 613 . 591 . 570 . 696 Price Consciousness: It is the most significant factor with 27. 823 percent of total variance explained. This explains the intent of Punjab Consumers being price sensitive. Most of the consumers prefer to buy some selected products online because they will get heavy discounts in comparison to store purchases. Also, the consumers feels that there are good websites available which can be trusted for purchases. |Page www. ijmit. com Council for Innovative Research www. cirworld. com International Journal of Management Information Technology Volume 1, No 1, May, 2012 Convenience and Variety: It is the second most significant factor with 14. 230 percent of total variance explained. The consumers perceive that shopping online gives them larger options to choose from. Shopping online is very convenient as one has to just open a laptop or PC to shop rather then getting ready and pass through rush hour traffics. Easy Payment options: It is the third most significant factor with 10. 83 percent of total variance explained. Consumers feel that carrying cash or credit cards all the way to the store is meaning less if one can purchase the same product from their home. Challenges of Online Shopping: It is the fourth most significant factor with 9. 256 percent of total variance explained. The only worry of consumers is regarding the trustworthiness of some websites, since they have to give their credit card details to shop online. REFERENCES ? Bechrer C. (2004). Characteristics and internet marketing strategies of online auction sellers. International Journal of Internet Marketing and Advertising. 24(1), 24-37 Bellman, S. , Lohse, G. and Johnson, E. (1999) ‘Predictors of online buying behaviour,’ Communications of the ACM, 42 (12), 32-38. Bengtsson M. (2007). Integrating the Internet and Marketing Operations: A Study of Antecedents in Firms of Different Size. International Small Business Journal. 25(1), 27-48 Chin ting S. (2010). The Effect of Internal Marketing on Organizational Commitment: Job Involvement and Job Satisfaction as Mediators. Educational Administration Quarterly. 9(4), 65-74 Know, K. and Lee, J. (2003) ‘Concerns about payment security of Internet purchases: a perspective on current on-line shoppers,’ Clothing and Textiles Research Journal, 21 (4), 174-184. Leong C. (2001). Marketing practices and Internet marketing: A study of hotels in Singapore. Journal of Vacation Marketing. 7(2), 179-187 Parsuraman A. (2002). Marketing to and Serving Customers through the Internet: An Ove rview and Research Agenda. Journal of the Academy of Marketing Science. 30(4), 96-105 Ryan P. (2004). Internet marketing standards: institutional coherence issues. International Journal of Internet Marketing and Advertising. 15(4), 84103 Schiffman L. (2007) Consumer Behavior , New Delhi: Prentice Hall India Sigalla M. (2003). Developing and Benchmarking Internet Marketing Strategies in the Hotel Sector in Greece. Journal of Hospitality Tourism Research. 27(4), 375-401 Standing C. (1999). Internet marketing strategies used by travel agencies in Australia. Journal of Vacation Marketing. 6(1), 36-42 Wang Y. (2006). Futuring Internet Marketing Activities Using Change Propensity Analysis. Journal of Travel Research. 45(2), 158-166 ? ? ? CONCLUSIONS It was seen from the study that most of the Respondents of the age group 36-45 years were found to be adopters of online shopping. Most of the Males were the adopters as compared to females, where 53. 7% were non-adopters. The adopters were mostly post graduates with monthly income in the range of Rs. 20000-Rs. 30000. The respondents those who use internet from 5 to 7 hours a day were found to be adopters of online shopping. Further, the factor analysis was applied to understand the various reasons for adoption and non-adoption of online shopping by the respondents. The following four factors were found to be significant Price Consciousness, Convenience and Variety, Easy Payment options and Challenges of Online Shopping. Most of the consumers prefer to buy some selected products online because they will get heavy discounts in comparison to store purchases. Also, the consumers feels that there are good websites available which can be trusted for purchases. The consumers perceive that shopping online gives them larger options to choose from. Shopping online is very convenient as one has to just open a laptop or PC to shop rather then getting ready and pass through rush hour traffics. Shopping online saves time and money along with lesser effort is required in comparison to store purchases. Consumers feel that carrying cash or credit cards all the way to the store is meaning less if one can purchase the same product from their home. The educated consumers are aware of the buying procedures online which they feel are pretty simple. The only worry of consumers is regarding the trustworthiness of some websites, since they have to give their credit card details to shop online. Many of the consumers are aware of the various online scams due to which they are very concerned and reluctant while providing their credit card information online. Also the online purchases take a longer time in shipments and deliveries. The psychology of an Indian consumer is still the same of checking the product physically before purchasing it, which creates a mental hurdle for online shopping. ? ? ? ? ? ? ? ? 6|Page www. ijmit. com How to cite Consumer Preception Towards Online Shoping, Essay examples